Posted To: Pipeline Press
The other day I was reading about customer loyalty programs. My cat Myrtle was sitting nearby, and seemed to have a look on her face as if to ask, “How about we buck the trend and create a ‘customer disloyalty’ program?” Seriously, it is hard for a non-bank residential lenders to offer loyalty programs, but depository banks certainly have that tool up their sleeves. For example, here’s an example of cheaper auto loans for depositors . In other company news, First Guaranty Mortgage Corp . is acquiring goodmortgage.com, an online mortgage lender , as FGMC plans to expand its digital presence. As reported by HousingWire, Goodmortgage.com was founded in 1999, and provides residential mortgage loans in 18 states and Washington, D.C. According to the company, goodmortgage…(read more )